Organization redesign

Transforming 40 years of business.
In short
How we led a 40-year-old organization to reinvent itself, determine its future direction, and strategically plan for the next four decades.
What we did

Organization Trajectory

Organization Design

Organization Maturity

Experience Design

Service Design

Brand Strategy

Minutes to Read
Organization redesign


  • The client, a 40-year-old organization, partnered with us to determine their future, reinvent themselves, and strategically plan the next 40 years.
  • We conducted a comprehensive situation analysis, facilitated vision and strategy development, fostered innovation through design thinking, supported organizational transformation, and guided long-term strategic planning.
  • As a result, the client experienced significant growth, doubling revenues and increasing profitability by 12%, establishing themselves as a pillar in their industry.
  • The partnership empowered the client to embrace a culture of innovation, collaboration, and continuous learning, enhancing their competitive advantage and positioning them for long-term success.
  • The success of the clients transformation journey with Novel Work Co. serves as inspiration for other companies seeking growth, innovation, and strategic planning.

Client Description:

The client, a well-established organization in the drilling industry, sought our expertise as a strategic design firm to embark on a journey of reinvention, determine their future path without forgetting the previous 40 years, and strategically plan for the next 40 years.


The client recognized their need for transformation and strategic planning to thrive in an evolving business landscape. They faced challenges such as stagnant growth, limited innovation, and a lack of clarity in their vision and strategy.


We provided a comprehensive solution to address the clients challenges and facilitate their transformation:

  • Situation Analysis: We conducted a thorough analysis of the clients strengths, weaknesses, opportunities, threats, and their current maturity. Market trends, competitive dynamics, and customer insights were also analyzed to gain a holistic understanding of the external landscape.
  • Vision and Strategy Development: Through collaborative workshops, we guided the client in developing a new vision, mission, and strategy. Key stakeholders, including owners and senior executives, participated in the process to ensure diverse perspectives were considered. Design thinking methodologies were employed to stimulate innovative and forward-thinking approaches.
  • Design Thinking and Innovation: We challenged conventional thinking and generated novel solutions to foster innovation and empower the clients reinvention. Our process focused on addressing root issues hindering their growth in the past and meeting evolving customer needs and preferences.
  • Organizational Transformation: We facilitated change management workshops to support the client in reimagining their organizational structure and culture. This helped them embrace a culture of innovation, collaboration, and continuous learning. Key capabilities and competencies required for executing the new strategy were identified.
  • Long-Term Strategic Planning: In collaboration with the clients leadership team, we developed a comprehensive long-term strategic plan. This involved identifying strategic initiatives, setting clear objectives, defining metrics for success, and establishing a flexible roadmap for implementation, emphasizing adaptability to navigate unforeseen changes.
  • Implementation and Monitoring: We provided guidance on effective project management, resource allocation, and performance monitoring to support the client in implementing the strategic initiatives outlined in the long-term plan. Regular check-ins and progress reviews ensured the client stayed on track and made necessary adjustments as required.

Results and Impact:

As a result of our partnership, the client experienced significant positive outcomes and impacts:

- Doubled revenues and increased profitability by 12%, positioning the client as a pillar in their industry.
- Successfully determined their future direction, reinvented themselves, and strategically planned for the next 40 years.
- Cultivated a culture of innovation, collaboration, and continuous learning.
- Enhanced their competitive advantage and responsiveness to market changes.

This transformation empowered the client to unlock their growth potential, establish a solid foundation for the future, and navigate the evolving business landscape with confidence.

Selected work

Our clients.

We believe in purposeful innovation that renders meaningful results for the good of all. Our work hones vision, matures organizations to deliver upon strategy, enhances culture, and brings meaning to the work you do.

Get in touch.

We intentionally limit the number of concurrent engagements so we can provide a high level of service to our clients. If you're interested in exploring a partnership, we suggest getting in touch now so we can get started soon.

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